Step 1: You can click on the open book to simply bookmark.However if you click on the forward arrow, it will give you several options for what you can do with this website.
Step 2: To save the website to your ipad, you can select add to homescreen. This creates a shortcut on your ipad that appears like an app instead of in a list of bookmarks. I like this for convenience.
Step 3: Rename the page to something you desire. Remember to keep this short and sweet.
Step 4: You can also add it to your bookmarks on Safari.
There really isn't much to it. I like to create shortcuts to the pages I want and put them in folders on my ipad according to my needs. You just have to decide which is more beneficial for you. :)